Videos on Facebook enhance the way you connect to other people and stories on the social network. These clips vary from personal moments with family and friends, learning how to make wonderful meals or following up on current affairs such as the election. This significance to online interactions has led to Facebook ensuring video streams are now also available for access through Apple TV or Android TV.
Current TV Streaming Ability
Currently, Facebook videos can be streamed on Apple TV as well as other Airplay devices such as iPads or on Chromecast and other Google-cast devices. This is only possible from iOS devices and the web browser in use. However, advancements made by social media giant will now enable access to videos from Android devices on to the Chromecast units too.
The process of enjoying this new function is very easy and has no complications. All you need to do when watching a Facebook video on a mobile device is to tap on the TV icon that is on the top right corner of the screen. This will prompt you to pick the device that you would prefer to stream to. If you pick out the available options of either Apple TV or Chromecast, you then get to enjoy the Facebook clip in complete full screen glory.
Uninterrupted Browsing
This option to beam videos from mobile devices to wide screen television is exciting for Facebook users since it also allows uninterrupted browsing. Video streaming will go on flawlessly on the secondary screen while access to posts on the timeline goes on smoothly. It gets even more exciting for Facebook users as they will also be able to view reactions and comments on the big screens including those they put up themselves.
Social network has touted this new supported function on Apple TV and Chromecast devices as an enabler for users to proceed uninterrupted on Facebook. They have even gone further and tested picture-in-picture support on their app. This P-in-P video feature is viewed to being similar to the YouTube app feature as it allows users continue scrolling through their timelines and News Feed.
Reliance and use of Apple TV and Chromecast, with planned access to Android TV has other benefits for Facebook. One benefit is that Facebook doesn’t need to develop and enable support for their Android TV and Apple TV apps. The amount of resources needed to maintain the exclusive apps would be an unnecessary expense for Facebook. Also, by jumping on board and readily supporting these two popular streaming services and devices, the social network enjoys attention to its videos by a broader clientele. This can be a great strategy to rope in more users into its service by using the enhanced video viewing as bait.
Recent Developments on Facebook Videos
The focus by Facebook on videos was started off by a couple of experimental features that social network giant announced recently. The new aspects include having a dedicated feed for videos as well as a picture-in-picture player that enables multitasking among users. Facebook VP in charge of Product Management, Will Cathcart notes that the new video attributes are to allow users enjoy enhanced flexibility when accessing and watching videos.
The firm is also in the beginning stages of testing a committed section for videos within its website and its app too. This will make it ideal for the social network users to find, watch and widely distribute videos that are not only entertaining but also helpful. This dedicated video section of the Facebook website is accessible from the Favorites area of the page. The firm is likely to expand the testing of the feature to a greater demographic and this will mean more of the users will be able to access it in the coming months.
There definitely has to be an intention for this new focus on the Facebook video update function and this is to intensify the network’s user’s engagement while on the service. The inclusion of the option to save videos, which is similar to the feature allowing saving of posts, for later access shows how much the Facebook team is also leveraging on user convenience.
Watch videos from Facebook on your TV
Conclusion
As it has been openly declared by Facebook CEO, Mark Zuckerberg as well as other top executives, video is viewed as the future of the Facebook platform. Current statistics indicate viewership to stand at 3 billion clips in a day. The access to bigger screens through Apple and Android TV definitely has the potential to significantly enhance the service’s user engagement.
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