Applebot Could Be Apple’s New Search Engine

Applebot Could Be Apple’s New Search Engine

You know Safari, right? If you don’t it’s Apple’s official internet browser. So, Apple has its own browser for the internet, however, what I have always missed from the company is an own search engine that has been made by them. Now, it has been almost confirmed that Apple is working on its own search engine, which will be on the name “Applebot”.

Starting a New War with Google

Apple and Google have been competing against each other in almost every market. Search engines were the exceptions since Google is the leader in that market and has much bigger share than any other companies (or all companies together). Apple has been using the Google Search Engine for their Safari browser, the two companies have made a signed agreement on that. However, that agreement seems to expire soon, so it gives Apple a chance to create its own and unique search engine for the Safari browser.

This will give a unique chance for the company to prove its worth against Google in their competition and make something big. However, as I have stated before, Google’s search engine is ranked number 1 in the world, both in popularity, quality and it is fact that google.com is the most visited website on the whole internet. It is even more popular than Facebook, Twitter or Instagram, which are social media websites and most people and hanging on them in most of their times. It will be pretty hard, even for Apple, to compete in this market against Google, since the latter company has made a great product and the search engine is working much better than any of the others that have been created before. It will be an extremely hard job not just to compete against the Google Search Engine, but to even gain any popularity for the Applebot.

Apple has started a great project with this and I will be very fascinated by the fact how much will they give into the plan of theirs and how much could they achieve by it. I personally don’t think that Apple’s search engine will be successful unless they make something very big here. Unlike at the instances of other Apple products the same marketing tactic will not work here. Google has gained most of its popularity by making a fantastic and easy-to-use search engine that works much better than its biggest competitors (Bing, Yahoo Search Engine). Apple has to put serious manpower and creativity into this project in order to reach a minimal goal.

Apple versus Google

Google was not even a competitor for Apple 7-8 years ago. However, at that time everything was different. As Google and Apple have grown bigger and bigger their firms have reached a size that they have realized they can no longer expand to neutral territories on the market. They have realized that they have to take each other’s and other big competitors’ market share in order to grow bigger and generate more sales in the specific market.

Apple versus Google

The two companies have been competing hard against each other in the last 3-4 years. The competition has started when Google has bought Android from the developers of the software. Why would this start a competition between two huge companies? Let me explain. Apple has created IOS, the first operating system for smartphones. When the iPhone 3G has been released most of the smartphones were running Apple’s OS since there were no other major competitors on that market. However, when the first phones with the Android operating system have been released, Apple has started to compete against them. Google had to act fast, so they have bought the Android division and integrated them into their own company. Google has been spending tons of money on the OS in order to make it even better, so it would make it a worthy competitor for the IOS operating system.

There has been another major competition between the two companies, which have started in the last 1-2 years. As Google has released its brand new operating system designed for workers and students for notebooks, the Chrome OS, Apple’s market share has significantly decreased on the laptop market.

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