Amazon is taking an algorithmic approach to fashion. It is a giant that is not known to deal with fashion yet though this company is anticipated to lead the way in replacing designers and stylist with its ever so chic AI algorithmic.
It is planning to throw the finest fashion into the mix for you. It hopes to provide the best fashion with its advanced clothing design algorithm.
This is not the first time that Amazon is involved in fashion as it launched its own Prime Wardrobe way back in June. This was its own version of Stitch Fix and Trunk Club.
All those clothes and the accessories that you want to try them at your home are sent to you without charging any fee, and you are required to pay for the designs that you keep.
The Echo Look app has been designed so that it can help in giving you feedback on the clothes that you try on. This will help you make the best choice and have clothes that satisfy your needs.
Amazon is planning to use an algorithm to create your favorite looks instead of using human designers. It is anticipating that its algorithm will become a genius and it will provide you with the latest and finest design you would like to rock in it.
The Brain Behind This Algorithm
This algorithm came out from the San Francisco, an Amazon research center lab126. The researchers are working on tweaking the technology used by this algorithm so that it can create something unique.
This will help style you so that you can look great in your outfits.
It will be capable of learning about a particular design or style of fashion from images so that it can generate new items with similar styles from scratch.
Though the approach is hardly ready as well as being crude for any runway project, there is a possibility that it will lead to well-accepted styles for you.
For all the Amazon lovers, you are advised to keep your hopes high that this algorithm will be worked on as soon as possible so that you can have your new designs and enhance your appearance.
The Tool Used To Create Designs
The tool that Amazon uses to accomplish its tasks is known as GAN (generative adversarial network). This tool utilizes deep neural networks so that it can remember properties for a specific style through looking at a number of examples.
Once the tool has learned the style, it is capable of transforming the existing piece of clothing so that it can fit in style. GAN is known to have been developed by the certain researcher on Google’s Brain team.
The project on this GAN was revealed at the workshop which was organized by Amazon.
This event comprised of many of the academic researchers who are known to explore different ways for the machines to understand trends in fashion. The company was not willing to comment more on the project.
It was at the workshop that some of the researchers were able to show how techniques that are being developed will help track trends in fashion and help in understanding insights to human behavior for a finest design that suits them.
The System’s Abilities
This is a system that will be capable of identifying rising fashions trends so that it can be able to create its own distinct pieces for the Amazon Customers to make a purchase.
Amazon might be able to identify new and finest fashion trends ahead of others through identifying new look that will appear in the social media posts.
This system is able to analyze few labels attached to any image so that it can conclude if a particular look can be well thought-out to be stylish or not.
Its work is considered to be innovative as computers are known to require extensive labeling so that you can learn from visual information. However, in real world situations, such image posted to social media like Instagram may have just one label.
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Conclusion
Amazon is yet to set its foot in the fashion industry again. It is not the first time that the company is involved in fashion as it had tried this way back in June when it launched its own version comprising of Stitch Fix and Trunk Club which was known as Prime Wardrobe.
They could send the clothes and accessories that you want to fit on without charging you.
You were required to pay for the accessories and the clothes that you keep. Its Echo Look app helps you in giving the feedback on the outfits so that you can make a final decision before purchasing them. It is anticipating utilizing an algorithm to create latest and best styles for you instead of using human designers.
The algorithm is able to identify fashion trends and create something that is similar to it so that you can find an outfit that suits your needs. It is good news to any Amazon customer as it will help in styling you as well as providing finest styles to enhance your look.
